White Paper

This paper explains how the rise of the international knowledge economy and the influx of digitally expert millennials into the industry have changed the way corporate meeting planners evaluate destinations, and how content marketing provides a prime opportunity to target and build relationships with these specific event organisers.

This paper highlights the current use of the social media by meetings and convention destinations and also identifies a range of best practice. It suggests that important to any social media marketing campaign are management systems and analytic tools which can help to measure a campaign's reach and effectiveness.

A series of short articles, quotations, and data looking at the impacts of technology, procurement, fee structures in relation to the booking of meeting venues

A European perspective on the benefits of introducing a strategic meetings management programme (SMMP), compared with practices and developments in the USA. The white paper also looks at the challenges and solutions for global meetings management consolidation. It claims that European meetings management alignment requires a focus on communication, cooperation and cost capture. Key stakeholder interviews reveal best practices in successful meetings management programmes.

This document provides key facts on the scale, characteristics and benefits of Britain's events sector. It also sets out a number of ways in which the sector could be further enhanced