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White Paper

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This paper highlights the current use of the social media by meetings and convention destinations and also identifies a range of best practice. It suggests that important to any social media marketing campaign are management systems and analytic tools which can help to measure a campaign's reach and effectiveness.

The Future of Booking Venues
 4 KB
 26-01-2016

A series of short articles, quotations, and data looking at the impacts of technology, procurement, fee structures in relation to the booking of meeting venues

A European perspective on the benefits of introducing a strategic meetings management programme (SMMP), compared with practices and developments in the USA. The white paper also looks at the challenges and solutions for global meetings management consolidation. It claims that European meetings management alignment requires a focus on communication, cooperation and cost capture. Key stakeholder interviews reveal best practices in successful meetings management programmes.

This document provides key facts on the scale, characteristics and benefits of Britain's events sector. It also sets out a number of ways in which the sector could be further enhanced

Events Can Win for Britain
 4 KB
 23-12-2015

A manifesto for meetings and events in Britain. The document examines the importance of events for Britain, how events can shape Britain's future, and identifies roles for both central and local government in further enhancing the events sector